Designing mindful journeys for meaningful trips
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Designing mindful journeys for meaningful trips đ“ŤŠđ“‹Ľđ“ŤŠđ“‹Ľđ“ŤŠ
The Rode Trip is a boutique design studio crafting intentional environments, events, and experiences for psychedelic therapy and wellness practices, designed to nurture healing, awaken discovery, and embody transformation.
The Rode Trip
Trip the Rode Fantastic
At The Rode Trip, we recognize the growing therapeutic and personal benefits of psychedelics, but we also understand that a journey to healing, discovery, or even playful exploration needs more than just an open mind and a dose of courage.
It needs thoughtfully designed containers that go beyond setting to set the mind at ease, nurture the body, and awaken the senses - creating space for the spirit to grow and transform.
Whether you're guiding a therapeutic journey or leading a wellness retreat, our design expertise helps elevate your environments and experiences to prioritize safety, trust, and engagement—ensuring every detail supports your participants' well-being, healing, and growth.
Our Values
Fostering Inclusive and Accessible Communities: We’re dedicated to creating safe spaces that bring people together and ensure accessibility and the support of diverse backgrounds and perspectives.
Honoring Indigenous Roots: We honor and respect the cultural origins and traditions that have shaped psychedelic practices, working collaboratively to uphold them with integrity and reciprocity.
Prioritizing Sustainability: We embrace sustainable practices and materials to minimize environmental impact and honor the profound connection between psychedelics and nature.
Advocating for Destigmatization: We champion the positive impact of psychedelics through thoughtful design, advocacy, harm reduction and public education.
Who We Partner With
Treatment & Therapy Facilities
From therapy rooms to integration lounges, we design evidence-based spaces that foster trust, comfort, and well-being.
Wellness Retreats
From physical locations to immersive experiences, we craft environments that blend holistic wellness with sensorial hospitality.
Intentional & Recreational Users
From personal sanctuaries to social areas, we create safe and intentional spaces for exploration, reflection, and play.
Brands & Retail
From omnichannel strategies to retail and pop-up design, we create experiences that authentically connect with your audience.
Community & Outreach
From guided journeys to multi-sensory events and conferences, we design experiences that foster connection and shared purpose.
Education & Advocacy
From workshops to educational materials and awareness campaigns, we support informed use, accessibility, and acceptance.
How we work
We blend design expertise, empathy, and a deep understanding of human connection with your vision for wellness and psychedelic practices to craft environments that are intentional, safe, and transformative.
Rooted in user experience design, environmental design, service design, and sensorial placemaking, our approach thoughtfully considers every touchpoint of the psychedelic journey—from preparation to integration and beyond. By weaving together spatial, sensory, and experiential elements, we design spaces that support practitioners, elevate experiences, and enhance the depth of each journey.
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Developing strategies for growth and meaningful experiences.
Market Research & Insights
Environment & Experience Consultation
Creative Strategy
Forecasting and Opportunity Identification
Measurement
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Creating environments that engage the senses and support well-being across therapeutic wellness personal and retail spaces.
Experience Design & Curation
Environmental & Interior Design
Immersive storytelling
Multi-sensory integration (sound, light, touch, visual)
Digital Experience & UI/UX Design
Event & Activation Design
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Designing systems to improve client experiences and streamline operations.
Client Journey Mapping
Service Blueprinting
Digital Tools & Platforms
Feedback & Improvement Systems
Accessibility & Inclusivity Implementation
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Guiding the vision for brand, environments and marketing:
Creative & Campaign Development
Visual Storytelling
Cross-Channel Creative Integration
Production Oversight
Art Direction (working with designers, photographers, videographers)
Innovation & Trend Forecasting
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Creating seamless and consistent brand interactions across platforms and experiences.
Omnichannel Strategy
CX - Customer Journey Design
Retail & Event Activations
Brand Consistency (across all touchpoints)
Content Strategy & Creation
Asset Production
eCommerce implementation
Inspiration We Can Bring to Life
Clients from before
Meet the Rode behind the Trip
Annelie Rode is a South African-born designer and creative director with over 20 years of experience in architecture, experiential design, and advertising. She has built her career on humanizing emerging technologies that have the potential to reshape our lives, working in pioneering fields such as synthetic biology, material technology, and robotics—industries that were once stigmatized, much like psychedelics are today.
Guided by a long-standing relationship with plant medicine and the African philosophy of Ubuntu, Annelie’s work reflects a deep empathy for human experience, a strong connection to the natural world, and a commitment to positive change.
She is dedicated to designing inclusive, sustainable, and transformative experiences that prioritize harm reduction and honor the cultural significance and historical depth of psychedelics while fostering a broader acceptance of these life-changing practices.
See more of Annelie’s previous work here.
Our Mission
Our mission is to be the trusted design partner for practices, practitioners, and even personal explorers in crafting environments and experiences that harmoniously integrate the mind, body, and spirit.
Trip the Rode Fantastic
đ“ŤŠđ“‹Ľđ“ŤŠ
Trip the Rode Fantastic đ“ŤŠđ“‹Ľđ“ŤŠ
Curious about how we can help take your practice higher, have transcendent ideas you’d like to share, or just feel like we’re on the same frequency?
Drop in, and we’ll tune on to your needs, and turn out impactful and meaningful experiences together.
Let’s Chat!
We’re better together: Collaborators wanted
Our vision for the future of psychedelic experiences is grounded in collective, inclusive, and holistic collaboration. While we bring extensive design expertise, we want to ensure we approach this emerging field with respect and responsibility. And we believe co-creation is essential to fully understand these compounds, honor their social and cultural roots, and design environments that deliver meaningful, transformative outcomes.
Therefore, we’re eager to partner with academics, guides, practitioners, designers, cultural leaders, and other visionaries to share insights and continue evolving this discipline together.
Let’s connect and take this Rode trip together.
Email us at high@therodetrip.com